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In praise of the chrome logos and lettering affixed to vintage automobiles and electric appliances — those unsung metal emblems and badges that are overlooked, forgotten, damaged, lost to time or the dump.

Under construction. Potholes common. Services minimal. Blame the management.

Best: photography, lettering

Color: white, black, gray, silver, red, orange, yellow, green, blue, beige

Era: 1910s, 1920s, 1930s, 1940s, 1950s, 1960s, 1970s, 1980s, 1990s, 2000s

Car Make: AMC, Alfa Romeo, Austin-Healey, Buick, Cadillac, Chevrolet, Chrysler, DeSoto, Dodge, Ford, Holden, Hudson, International, Jaguar, Karmann Ghia, Lamborghini, Lincoln, Mercedes, Mercury, MG, Morris, Oldsmobile, Packard, Plymouth, Pontiac, Porsche, Studebaker, Volvo, VW

Car Model: 88, 500, 3000, Apache, Bel Air, Camaro, Capri, Charger, Continental, Cougar, Corvette, Custom, Dart, Fairlane, Falcon, Fury, Galaxie, GT, Hornet, Impala, Mustang, Special, SS, V8

Not Car: bicycle, camera, espresso machine, fan, refrigerator, scooter

Letter: A, B, H, M, S, V, Z

Lettering Style: romanscript, sans, serif, script, slab, swash | condensed, extended | baseline connection, underline | italic, left leaning

Motif: circle, crown, globe, lightning bolt, rocket, shield, wings

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Sonoramic Commando Power on Plymouth Fury (by Robert Strovers)

“The same “SonoRamic Commando Power” badge (or, as they were called in the ’60s, “scare emblems”) was used in both 1960 and 1961. In 1960, it was placed on both front quarter panels just forward of the front door opening; in 1961 only one was used and it rested on the right lower corner of the rear deck lid. Some were installed at the factory and some shipped in the vehicle to be installed by the dealer (occasionally, the buyer would prefer it left off, thus turning it into a “sleeper”). While the general location was supplied, the specific position was established by application of a very loose template or even the use of the Mark I Eyeball.” — Joe Godec, Plymouth Bulletin

kThis post has 12 notes
 
tPosted 5 months ago
 
z1960s, Best of Photography, Fury, Plymouth, Power, Sonoramic Commando, art deco, red, 
 
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