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In praise of the chrome logos and lettering affixed to vintage automobiles and electric appliances — those unsung metal emblems and badges that are overlooked, forgotten, damaged, lost to time or the dump.
Is this kind of thing up your alley? Check out this short presentation and the exhibition in Berlin.
Under construction. Potholes common. Services minimal. Blame the management.
Best: photography, lettering, badges (overall design)
Color: white, black, gray, silver, red, orange, yellow, green, blue, beige
Era: 1910s, 1920s, 1930s, 1940s, 1950s, 1960s, 1970s, 1980s, 1990s, 2000s
Car Make: AMC, Alfa Romeo, Austin-Healey, Buick, Cadillac, Chevrolet, Chrysler, DeSoto, Dodge, Ford, Holden, Hudson, International, Jaguar, Karmann Ghia, Lamborghini, Lincoln, Mercedes, Mercury, MG, Morris, Oldsmobile, Packard, Plymouth, Pontiac, Porsche, Studebaker, Volvo, VW
Car Model: 88, 500, 3000, Apache, Bel Air, Camaro, Capri, Charger, Continental, Cougar, Corvette, Custom, Dart, Fairlane, Falcon, Fury, Galaxie, GT, Hornet, Impala, Mustang, Special, SS, V8
Not Car: bicycle, camera, espresso machine, fan, refrigerator, scooter, typewriter
Lettering Style: romanscript, sans, serif, script, slab, swash | condensed, extended | baseline connection, underline | italic, left leaning
Motif: circle, crown, globe, lightning bolt, rocket, shield, wings
Exit: Group | Twitter | Badges on eBay | Fonts | This site is set in FF DIN Round.
Logo by Laura Serra.
Your ad here. Contact Chromeography for metrics and info.
In praise of the chrome logos and lettering affixed to vintage automobiles and electric appliances — those unsung metal emblems and badges that are overlooked, forgotten, damaged, lost to time or the dump.
Is this kind of thing up your alley? Check out this short presentation and the exhibition in Berlin.
Under construction. Potholes common. Services minimal. Blame the management.
Best: photography, lettering, badges (overall design)
Color: white, black, gray, silver, red, orange, yellow, green, blue, beige
Era: 1910s, 1920s, 1930s, 1940s, 1950s, 1960s, 1970s, 1980s, 1990s, 2000s
Car Make: AMC, Alfa Romeo, Austin-Healey, Buick, Cadillac, Chevrolet, Chrysler, DeSoto, Dodge, Ford, Holden, Hudson, International, Jaguar, Karmann Ghia, Lamborghini, Lincoln, Mercedes, Mercury, MG, Morris, Oldsmobile, Packard, Plymouth, Pontiac, Porsche, Studebaker, Volvo, VW
Car Model: 88, 500, 3000, Apache, Bel Air, Camaro, Capri, Charger, Continental, Cougar, Corvette, Custom, Dart, Fairlane, Falcon, Fury, Galaxie, GT, Hornet, Impala, Mustang, Special, SS, V8
Not Car: bicycle, camera, espresso machine, fan, refrigerator, scooter, typewriter
Lettering Style: romanscript, sans, serif, script, slab, swash | condensed, extended | baseline connection, underline | italic, left leaning
Motif: circle, crown, globe, lightning bolt, rocket, shield, wings
Exit: Group | Twitter | Badges on eBay | Fonts | This site is set in FF DIN Round.
Logo by Laura Serra.
Your ad here. Contact Chromeography for metrics and info.
For years, I’ve been collecting photos of chrome lettering. Next week we’re taking them from the screen and putting them on the wall for a little show in Berlin. If you’re in the area, join us Friday, Nov. 16 for the opening.
Title Lettering: Laura Serra
Photo: Randy von LIski
Thanks to all the contributors who granted permission to display their images. If you have photos or actual emblems to share, get in touch.
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