Chromeography Exhibition: The Logo
She managed to balance the flowing style of her natural freehand lettering with the more mechanical nature of mid-century emblems cut from metal. It clearly references several decades of classic automotive brightwork without leaning too heavily on any one example or era. The allusions are obvious yet the mark is completely original. This thing really could exist on a car or refrigerator made anytime between 1930 and 1965.
Two objects — one for the title wall (on Laura’s Bel Air silhouette) and one for the window — were milled with a slightly angled bevel and sprayed with a chromesque coating.
More photos of the show later, but for now it’s best seen in person.
Thanks to Rob Keller of Mota Italic for these photos.kThis post has 68 notes