Chromeography

In praise of the chrome logos and lettering affixed to vintage automobiles and electric appliances — those unsung metal emblems and badges that are overlooked, forgotten, damaged, lost to time or the dump.

Under construction. Potholes common.
Services minimal.

This is a Typographica gig.

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They don’t make them like they used to.

1967 Plymouth Sport Fury nameplate“Consider this: this badge was designed by hand. It would have been transferred from a drawing to a mold by a toolmaker, by hand. After each badge was mass-produced, in all likelyhood in a factory entirely owned by Chrysler, it would have been painted and polished by hand. Each badge would be applied to each car by hand and not by some double-sided tape but by actual holes in the panel. They really don’t make them like they used to.” — Ben Kraal