In praise of the chrome logos and lettering affixed to vintage automobiles and electric appliances — those unsung metal emblems and badges that are overlooked, forgotten, damaged, lost to time or the dump.
Under construction.
Potholes common.
Services minimal.
This is a Typographica gig.
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“Consider this: this badge was designed by hand. It would have been transferred from a drawing to a mold by a toolmaker, by hand. After each badge was mass-produced, in all likelyhood in a factory entirely owned by Chrysler, it would have been painted and polished by hand. Each badge would be applied to each car by hand and not by some double-sided tape but by actual holes in the panel. They really don’t make them like they used to.” — Ben Kraal
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