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In praise of the chrome logos and lettering affixed to vintage automobiles and electric appliances — those unsung metal emblems and badges that are overlooked, forgotten, damaged, lost to time or the dump.

Is this kind of thing up your alley? You might enjoy this short presentation about the site.

Under construction. Potholes common. Services minimal. Blame the management.

Best: photography, lettering, badges (overall design)

Color: white, black, gray, silver, red, orange, yellow, green, blue, beige

Era: 1910s, 1920s, 1930s, 1940s, 1950s, 1960s, 1970s, 1980s, 1990s, 2000s

Car Make: AMC, Alfa Romeo, Austin-Healey, Buick, Cadillac, Chevrolet, Chrysler, DeSoto, Dodge, Ford, Holden, Hudson, International, Jaguar, Karmann Ghia, Lamborghini, Lincoln, Mercedes, Mercury, MG, Morris, Oldsmobile, Packard, Plymouth, Pontiac, Porsche, Studebaker, Volvo, VW

Car Model: 88, 500, 3000, Apache, Bel Air, Camaro, Capri, Charger, Continental, Cougar, Corvette, Custom, Dart, Fairlane, Falcon, Fury, Galaxie, GT, Hornet, Impala, Mustang, Special, SS, V8

Not Car: bicycle, camera, espresso machine, fan, refrigerator, scooter

Letter: A, B, H, M, S, V, Z

Lettering Style: romanscript, sans, serif, script, slab, swash | condensed, extended | baseline connection, underline | italic, left leaning

Motif: circle, crown, globe, lightning bolt, rocket, shield, wings

Shift: RSS | All | Random

Exit: Group | Twitter | Fonts | This site is set in FF DIN Round.

Your ad here. Contact Chromeography for metrics and info.

the-project:

Cadillac is the only major manufacturer savvy enough to cling to the swoop and swash of their historic identity or advertising. I type upon a phone looking out the bus window at parked-speed rush hour. Rear ends of many makes and models named in noncommittal sans, no enameled scripts to be seen. Perhaps it makes technological sense, we’ve safely driven out of the human age where the disappearance of script might mark the last remnants of time when cars could be linked to hand craft in the making as well as (attainable) luxury in the buying? Read on…

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